Social Media

I was tasked with helping out in the campain for the Network Care Team, another Committee inside ESN AISBL, that worked towards section relationships with ESN and any other network-specific issues or opportunities.

In the Committee, we also did the work of motivating ESN sections by highlighting good practices and strategies in communication, such as creative posts or merchandising that we selected weekly and publicy acknowledged.

Highlighting, once again, the importance of education for a better communication strategy, we developed the #ComComTips, a set of weekly tips on the most diverse topics of communication strategy for ESN sections around Europe, from Corporate Identity Tips, Writing/Copyright Tips, Video Shooting/Editing Tips

I have created a number of graphics with team members, from Social Media, to Corporate Identity, Gadgets, Video, for every team of the Communication Committee of ESN AISBL.

To raise the ESN brand's awareness amongst its members and discuss the importance of branding and streamlining communication inside the same organisation as well as respecting CI rules, in 2016. As I was involved in the Social Media Team of the ESN Communication Committee, I was responsible for creating a set of GIFs to promote the ESN Brand Package.

Each of them was a tutorialised path of how to reach the different brand materials and graphics (logos, official maps, etc.), and teaching the network how to use those folders to find whatever they needed.

Each of these used a famous brand's slogan or similar, that is recognisable instantly by most people, in order to highlight the importance brand awareness has and how a strong brand identity (which is the Brand Package's goal, since a streamlined communication and design means a stronger brand awareness) can make a big difference for us.

We have also made posts marking a few calendar dates, such as May 4th and World Hand Hygiene Day, advising people to wash their hands before swiping.

Using the swipe, I made a GIF of a doll hand swiping to connect to Wi-Fi using VedraAir.

Taking some traditional mediums of communication as a cue, these posts for the VedraAir service, a service that places ads for brands and hotels and uses the three swipe method when users connect to Wi-Fi, we made a play on how easy it is to connect with Wi-Fi by just swiping, instead of dialing numbers, or sendind a letter by mail, or using a Ouija board.

Among other things on our social media were posts with curiosities about countries around the world, movie quotes, emoji country guessing games, and so on.

One of our main focuses was planning communication, as well as posting on a number of social media channels, including Facebook and Instagram, this one being for the portuguese speaking countries. We used reaction as a game of This or That to improve interaction and reach.

Promoting the cautious consumption of alcohol, and for outr partnership with Pernod Ricard's Responsible Party campaign, we gave out the usual streamlined communication online before the party, and in-loco merchandising, but also created a few dedicated GIFs and other materials for this event. We wanted to especially transmit the feeling of bluriness the exaggerated consuption of alcohol can create but keep it in an uplifiting party mood.

But aside from motion, at the time, I was fascinated with an Instagram artist called Kiersten Stevens, who makes paper art.

Here you can find a few pieces of paper art, it's simply paper cut cardstock which recreates the logo one photo at a time, each one representing a "vibe" of the event - barbecue/sports, beach, and party.

All of it was then simply coloured and positioned as needed, had its photo taken, and posted on ESN Portugal's Instagram page, one t a time.

This allowed me to play a little bit on that field, since we usually make digital graphics and this stood out as the use of a more traditional medium to convey the message.

For the letter E I've cut out everything that reminds people of daytime vacation activities, such as sports, grilling and warm sunrays.

For the letter N, we went with the more relaxed side of vacations and included the beach, with sunscreen, flip-flops, a bikini, sunglasses, and bathing shorts.

For the last piece, I've cut out items that are reminiscent of a party and nightly activities, such as balloons, a turntable, a cocktail, a discoball, and some party props, including thrown confetti.

GIFs were making a strong comeback , especially since Facebook was now allowing its members and pages to share them without having to open an external window. This gave us the opportunity to use motion, which in a mostly (at the time) still world of Facebook, it was bound to catch the eye.

The Erasmus National Meeting is an event which campaign materials I've worked in and overviews, during my mandate a Communication Manager of ESN Portugal.

As such, it was needed a fresh and young approach, and while most other forms of communication (such as graphics logo, posters, etc.) had already been tackled, we needed a few innovations.

We kept some traditional methods, such as still graphics, including this one appealing to the interaction of hashtags in which we picked a number of participants to be featured on our page.

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In events at all levels - local, national, international, an asset we constantly needed were event banners, both to promote on members' profiles, but to inform and make the event personalised and more pleasing to the eye.

Both during my mandate and as a member of the local section, I was tasked with designing these banners, some of them for conferences and debates, such as the one about the Balkan countries joining the EU, which was organised in partnership with the European Commission's Representation in Portugal during NBM Lisboa, which hired us to write the minutes as well, a task which I was responsible for. Other banners were created for national events, like ESNolympics and National Platforms, or other campaigns, such as the Mobility Week, where we organised events, debates, conferences and activities and promoted them under the umbrella of Mov'in Europe and Mobility Week, an articulated event designed to promote mobility throughout Europe.

For the Spring campaign, we provided informative materials as well about mobility and I was responsible for researching and then translating that information into infographics to illustrate the growth of mobility, especially inside the country. We have also highlighted events from local ESN sections that we believed were good examples of promoting mobility, or discussions about its benefits and also its difficulties.

As elected Communication Manager of ESN Portugal, I was responsible for planning and managing the social media channels of the network.

One of my first tasks in the summer of 2015, right when I started my mandate, was to start a Communication Committee recruitment campaign to expand and look for new talent in Graphics, Content and Multimedia, but we also started recruiting for a previously non-represented field, IT.

This campaign included the use of colours for each team, with banners shared by members of the Committee, as well as illustrated profile pictures with a short text introduction in the description, where each member told the network a bit about themselves.

ESN Lisboa & Portugal

ESN International

HostelsClub

VedraInov

Associação Nacional das Farmácias

During my two years working for ANF, my team planned the social media channels, we brainstormed copy, and I was then tasked to work on the graphics.

We used these graphics to mark some important dates in the calendar year, share events, conferences, webinars, testimonials from pharmacists about the training program, and so on.

Often, in these calendar dates, we tried to improve brand awareness by making either the graphic or the copy relate to the training programme brand, FIT.

This one on the left being about the Sign Language day, the ones below ranging from Three Wise Men Day, the Christmas season, Halloween, among other celebrated days.

We also organised Open Days, where prospective students could participate in the training programme FIT, and we promoted them online through our social media channels, as well as newsletters.

We promoted other campaigns, such as anniversary discounts, among others.

To promote the training programme, we also collected testemonials from prticipants via text or video testemonials which we edited inside a template.

On the left are some graphics created for the newwly implemented training programme for pharmacy technicians or young people looking for a career in the field, which is usually a younger target, so we chose to communicate with vibrant colours and in a language that expressed the chance of future career opportunities and prospects for those who either didn't have any, or already considered the field.

We created quizes to test the knowledge under the umbrella of our training programme for pharmacists, FIT.

We used Instagram stories for this purpose and created some dynamism on our page. The base of the graphic was created and then we tested the space to add the quiz interaction and on the next story, we included the solution and a short description of the correct answer, each colour representing a different filed of the four areas of knowledge provided by the programme.

These are some examples of posts I've created for Vedra Innovation, including a service aside from VedraAir, called VedraRam, which was a Reputation Management service.

In some of these, we took usual 'bad' reviews that have become a staple of customer service experiences.

This is part of a series of banner ads I made for HostelsClub to publish on the official website and partner websites, including one banner announcing a contest in partnership with the portuguese news outlet Viva!

My work as a volunteer at ESN Portugal begun as a local member, which included the Communication team.

Later, I was part of the Communication Committee, and was responsible for redisigning the entire Survival Guide, as well as providing work for social media.