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metafinanz - startUp Inspiration Week 2.0

startUp Inspiration Week 2.0

for metafinanz Informationssystem GmbH
on behalf od VBA Event Gmbh

Munich 2022

Visual concept, production and design for a four day online/Streaming event

The work for this event included the full range of visual concept and production needed.
This was kind of the successor/second part of a series of startUp-Events by the munich-based IT-consulting company metafinanz. Thus "2.0"! :-)

Infos about the first inspiration week following soon on this channel.

The job consisted of

the overall visual identity for the event
the advance communication assets (print, online)
the additional print assets for use at the event
the broadcast design assets (titles, lower thirds, bumpers...)
all printed and animated design assets for use within the setdesign
the setdesign concept
a digital gameboard, digital and analog playing cards used within the employees workshop sessions
a digital team profile and an online "realtime 3d artefact creator" and database-mechanisms
the digital parts and concepts for a reveal-showact to launch a corporate owned NFT-artefact based on the data coming from the team-profiles
the NFT itself.

All of these were parts of a highly interlinked visual storytelling extravaganza that kind of simulated the upcoming possibilities of the thing called "metaverse" and it's main building blocks by showcasing a realtime 3D-world spreading into the real-world studio, gaming features, some kind of character creation mechanism (the said artefact-creator), blockchain and NFT.... you name it, we made it!

And yes, we did all this with a ten people-team of people coming from our widely spread network of artists. Production period was 4 month from oktober 2021 to january 2022

Creative Direction: Christopher Lensing
Art-Direction: Luisa Zanzani/Julia Staufenbiel
3D-Design: Christopher Lensing/Simone Nucci
Realtime 3D: Digital Animals GmbH
Project-Management: Nils Zeschky
Video-Operator On Set: Stephan Komitsch
Additional Concept Sketches: Namik Celik

Event Ageny: VBA Events Gmbh
Technical Production: ZPG Production-and Eventservice GmbH
Event Director: Marco Dittrich, Lejla Beganovic
Reveal-Show-Direction: Axel Berger/isarstreetart
Graffiti: Marco Ziegler/isarstreetart
Sound-Design: Pivo Deinert